Pelorus SHE Trash4Cash Initiative
Running Since 2022

Pelorus SHE Trash4Cash Initiative

Bolstering our Social, Health and Environment initiative: turning beach clean ups into a livelihood and a biodiversity win for the Mama Karanga fishmongers of Kanamai BMU.

With the KAMAMKUKI Joint Co-Management Area and Kanamai Beach Management Unit

100
Women Recycling
600
In Permaculture
35
Kanamai Women

Social

Women's groups and peer networks

Health

Cleaner beaches, safer communities

Environment

Plastic removed, habitats protected

S.H.E. stands for Social, Health, and Environment, the three strands Oceans Alive has woven together for female fishmongers it calls the guardians of the ocean.

The Ripple Effect

How 19 Women Became a Coastwide Movement

The Pilot

19 Women

With Pelorus Foundation support, 19 women fishmongers formed the Kuruwitu Women Group, piloting a trash for cash approach to beach clean ups.

The Proof

100 & 600

The idea grew: 100 women now sell collected plastic to a recycling company, and 600 are involved in climate smart permaculture.

The Replication

35 in Kanamai

Experienced Kuruwitu women became peer trainers for the new Soft Coral Kanamai Self Help Group, passing on everything they had learned.

Women's trash-for-cash group

Peer to Peer Training

What the Kuruwitu Women Pass On

  • Institutional capacity building and group formalization
  • Village Savings and Loan Association operations
  • Benefit sharing standard operating procedures
  • Plastic processing, recycling, and agreements with recycling companies

Oceans Alive backs every group with training manuals, leaflets and guidebooks, so the model keeps travelling long after the trainers go home.

The Kanamai clean ups protect more than income: they guard a beach that is one of the area's prime sea turtle nesting sites, tying every bag of plastic removed to a nest with a better chance of surviving.

Help Empower More Women Fishmongers

Your support helps carry trash for cash livelihoods and beach clean ups to the next BMU along the coast.